ADS IN THE AISLES
One problem with today's location-based advertising is that consumers can cheat.
On services like Foursquare, users can perform 'fake' check-Ins, Indicating that they're in a shop when, in fact, they're only nearby, so they can gain points without having to go in. A service in the US called ShopKick gets around this by using wireless sensors that detects when you enter a store. It means you don't have to check In, but you do have to actually go inside the shop. The Near Field Communication sensors are so precise that they can tell not just what shop you're in, but what roducts you're near, and can then send appropriate adverts to your smartphone.
One problem with today's location-based advertising is that consumers can cheat.
On services like Foursquare, users can perform 'fake' check-Ins, Indicating that they're in a shop when, in fact, they're only nearby, so they can gain points without having to go in. A service in the US called ShopKick gets around this by using wireless sensors that detects when you enter a store. It means you don't have to check In, but you do have to actually go inside the shop. The Near Field Communication sensors are so precise that they can tell not just what shop you're in, but what roducts you're near, and can then send appropriate adverts to your smartphone.
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